The demand is increasing for digital marketers who use online videos as a key tactic in their marketing strategy. Melbourne video production companies are now expecting more projects as more Australian enterprises double their marketing efforts in producing video content. In a 2021 survey conducted by Sprout Social (a social media management and intelligence tool), video ranks first with 54 percent when it comes to “Social media content that marketers find valuable”. Images come at a close second with 53 percent and text-based posts ranked third with 30 percent. SMPerth reports that on YouTube alone, Australians already spend 17.1 hours watching on the platform as of 2022.

These are positive signs that web video production in Melbourne is thriving. They have the experience, expertise, and creativity to help execute the video content that will best help marketing teams. But while there are hundreds of video production agencies out there, not all of them can provide the best output and service. It’s helpful to check out their client ratings online but here are some tips to consider as well when picking the right video production company.

Check their portfolio

Melbourne video production companies usually have their own “signature” style when it comes to their creative executions. They have their own niche clients that appeal to their designs. Some agencies have a very distinct style while others offer a lot of flexibility based on client input. It is important to look at their portfolio when deciding so you can align your branding and design preferences to their style and creativity. 

Look into their experience

Experience in the industry also comes into play when selecting a video production agency. Some are relatively new but can offer fresher ideas and inputs. Others have more experience and offer reliability through “tried-and-tested” methods. Newer production companies may charge lower than those with more experience.  A videographer in Melbourne for example, can charge AU$25 per hour if he’s a novice. But someone who’s been in the industry for years with a lot of reputable clients under his belt can charge up to AU$250 per hour. 

Verify their capacity and equipment

Size also matters when it comes to picking the right production agency to work with. Some have small teams that can only accommodate limited type of projects. Other Melbourne video production companies have big operations and can cater bigger projects like feature films. Smaller teams with essential video equipment would suffice for a simple online video ad. While a bigger production crew with studio equipment would be more applicable for ad commercials.